The Black Creek Outfitters team strives to provide the premier outdoor and paddlesports retail experience in Northern Florida.  We are driven to provide a welcoming store environment for our customers that inspires both return visits and adventures outside.  We work to build relationships with and between our customers to reinforce our outdoor community.

Locally Owned

Black Creek Outfitters is a family-owned specialty outdoor retailer in Northeast Florida and has the reputation as the premier place for paddlesports as well as outdoor apparel & gear. The store originally started out as Windsurfing Orange Park, Inc. in December 1983 by Joe Butler Sr. and his wife Helen with an operation consisting of sailboard instruction and sales. In 1990, the shop expanded into the traditional outdoor specialty with an emphasis on kayaking, backpacking, and climbing. Black Creek expanded to the current outdoor lakeside location in Jacksonville of 1997 and now includes a wide range of gear, apparel, footwear, kayaksstandup paddle boards, car racks and accessories addressing year-round outdoor activities and adventure travel. Our emphasis is on your outdoor experience, with experts in every category we service let us make sure you get the gear you need to enjoy the outdoors whether it is in Florida or around the world.

Black Creek Outfitters is a proud member of Grassroots Outdoor Alliance. Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. We enable access to best business practices for our retail members, to the best equipment and apparel brands for the public, and to outdoor recreation for all.

Partnership for a
Clean River

Your support of our locally-owned, independent outdoor & paddlesports shop helps us make sure that the deserving St. Johns Riverkeeper gets the support they deserve. Every year we donate a percentage of all our Kayak & Board sales to the St. Johns Riverkeeper. The total over the years has reached close to $40,000.  More information on this local non-profit organization can be found at